The benefits of Mystery Shopping (secret shopping) are actually no mystery at all — this type of research provides valuable insight that cannot be obtained any other way.
Mystery shopping can be used for both a small business’ internal evaluation, as well as a tool for competitive research. Peak Surveys provides mystery shopping services along Colorado’s Front Range (Denver, Colorado Springs, Pueblo), and also on a national level. All of our shoppers are highly-screened, college-educated professionals.
We target higher-end products such as home sales, auto sales, electronics, and attractions. Peak Surveys will work with you and your staff to develop a customized questionnaire for mystery shoppers. These questionnaires are based on your sales and customer services processes to ensure an experience that is tailored to your organization.
Internal Evaluation
Mystery shopping is a valuable tool used to evaluate your small business as your customers view it. Although we customize your evaluation tool for your particular needs, a few questions we commonly analyze are:
- Are the employees performing as trained?
- Is the level of customer service appropriate for your product or service?
- Is your storefront clean/organized? Is it attractive and does it attract customers?
- Is your sales technique solid?
- Do your employees up-sell or offer options and incentives?
We use both qualitative and quantitative feedback to give you a rating, as well as share important customer perceptions.
Competitive Mystery Shops
Competitive mystery shops provide you with crucial information about your competitors.
When we send in our highly-qualified mystery shoppers, their goal is to research the competitor’s offerings, prices, sales techniques, target demographics, and the products and/or services on which they are focusing. We don’t just shop for current prices, but delve deeper into their strategies, promotions, and customer service.
With this information, you will be able to capitalize on your competitors’ weaknesses, learn their strengths, determine your market niche, and separate your business from its competition.
Peak Surveys will help your organization obtain the edge it needs to be successful in this competitive marketplace.