Determining employee engagement starts you on a path to creating positive culture and engaged employees. The best way to take the first step is with an Employee Engagement Survey designed to measure the level of an employee’s commitment and connection to your organization.
What type of employees do you have? Engaged? Passive? Disengaged?
Engaged employees reflect a positive view of your company and will keep customers coming back — as well as bring in new customers. Engaged employees lead to positive customer experiences, in turn reinforcing employee satisfaction.
Passive employees are just there to bring home a paycheck with no real company buy-in, and won’t help or hurt your customer base.
Disengaged employees will willingly or unwillingly be disenfranchising your clients, and will not bring new clients in.
You may have an idea of who your awesome, engaged employees are, as well as the ones who don’t represent your company in the best light. Luckily, you can take the guesswork out of this by finding out exactly how many fall into each category, and what you can do to increase the number of engaged employees in your organization.
An employee engagement survey delves into your employees’ minds by determining how engaged they are with leadership, management, their team, the products, the service, and their own position. Do they have buy-in in all areas, or are there areas that could be improved upon in order to strengthen their engagement?
Why measure employee engagement?
The reasons are endless. Employees may be engaged and excited about the products and services, however management could be the problem. This discontent can easily be reflected in their excitement about the product or service. Other reasons include employee retention, productivity, loyalty, and if that’s not enough, profitability!
As always, it’s important to measure employee engagement annually, as long as you’re committed to acting on the results. Not only do you keep ahead of the curve on any developing issues, but you also gain employee buy-in by including them in your organization’s improvements.
At Peak Surveys, we would love to help you design an actionable Employee Engagement Feedback System for your company! We can also help with measuring Employee Satisfaction, Employee Culture, Client Satisfaction, Client Feedback Systems, and Market Research. Contact us today!