Client satisfaction leads to 5-star reviews
A common lesson that business owners are learning in this technology-driven age is that social media can be a double-edged sword.
On one hand, social media platforms provide affordable methods of advertising, and a convenient way to communicate with customers. On the other hand, these same platforms make it much easier for negative reviews and reputation-damaging comments to make their way to the public eye.
It’s not an uncommon thing to see — you do quality work, have great customer service, yet your reviews on Google, Yahoo, Yelp or other social media platforms display far more disgruntled clients than satisfied ones.
Q: How can you make sure your clients are loving you, referring you, while also improving your online reviews?
A: By sending your most satisfied clients straight to the online review you need improved.
Your social media reputation is key to getting new clients
Getting feedback from your customers has always been key in learning how to best serve them. If you don’t ask, you’ll never know for sure why you’re doing well or where you could improve. Providing excellent service and products is the most important step. The second most-important part is making sure others know you’re awesome! This is where social media reputation management can help you.
Unhappy clients often actively seek out ways to tell you they’re not happy. Unfortunately, in today’s social media climate, it’s often done by posting a (very public) negative review without giving you a chance to learn how you could have done better, or to fix the problem. So how can you prevent these frustrating, potentially-damaging reviews? Here are three steps designed to help you boost your online reviews and increase customer satisfaction.
3 Steps to Gaining 5 Star Reviews
- Collect feedback from your clients through a survey
- Use this feedback to communicate with your clients and improve upon practices and services mentioned within the survey
- Send your most satisfied clients your online review link to improve your Google Review, Yelp Review, etc.
What type of business can benefit from these steps?
Any business that gains a portion of their clients through online searches: retail store fronts, medical practices, accounting firms… the opportunities are endless!
While it’s important to manage any negative reviews posted online, it’s far more useful to fix the problems before any disgruntled clients have time to go online and share them. If these clients feel heard and understood, it’s much less likely they will go online and share their negative experience.
Still not quite sure how to gain 5 star reviews?
Peak Surveys can help you improve your organization and your online reviews. Schedule a 15 minute chat to see how cost-effective and beneficial it can be to collect and act upon detailed feedback from your clients!