Which Audience Is the Best Target for Your Small Business Survey Strategy?

Every successful business knows that it’s important to evolve to meet the changing needs and expectations of their customers and clients. The challenge in this is accessing the type of information that will help you build a stronger connection with your customers over time. Surveys can be a great source of the exact type of information you need.

There are many different types of surveys that businesses can use to gain the insights they’re looking for. You might want to reach out directly into your market with a customer satisfaction survey. It could be you’re also looking to build stronger internal operations to serve your customer base, in which case an internal survey of your workforce is beneficial. What’s the most effective process for choosing your survey audience? Let’s take a look.

Connecting with Customers Through Market Surveys

There are few things more valuable for your small business that the opinion and word of mouth of your hard-earned customers. It’s important to see yourself through the eyes of your customer base, and this includes knowing the areas where your expertise shines through and where opportunities for improvement exist.

Your customer base is an ideal market when you’re looking to expand your visibility, improve upon your product or service offerings, or are looking at ways to gain an edge up over the competition in your local industry.

A customer focused survey strategy might include developing surveys that measure customer satisfaction, suggestions for future improvements, Net Promoter Score or even mystery shopping that give you an accurate, unbiased snapshot of what your customers are experiencing when they walk through your door.

Building a Stronger Business Through Employee Feedback

It’s often the case that businesses focus mainly on customer or client feedback in their survey strategy, however there’s an incredible untapped resource that can be found in the feedback you receive from your employees. An employee focused survey can be as equally effective as one that’s customer centered in helping you grow your business.

Satisfied employees and open lines of communications make for a healthy work environment – which is crucial for growth on all levels. With employee focused surveys, you can measure your team’s level of satisfaction with their careers, how they feel about your organizational culture, and what you can do to improve retention rates and position yourself as one of the best businesses to work for in the community. This is the type of positive word of mouth that can work wonders for your reputation.

Let Us Help You Reach the Right Audience Today

Your small business needs the type of insights and actionable data that we can help provide with our in-depth experience in survey design best practices. We’re here to help you gain the insights you need to help your business grow and remain competitive in both your local market and online. When you’re ready to take the next step towards growing your business, contact us at Peak Surveys to learn more about how we can help you achieve your goals.