Thriving businesses aren’t built on a whim. For a business to succeed, it needs to be constantly looking at how it can improve its internal operations, meet market demands, and provide exceptional service to customers and clients. This type of information doesn’t just fall from the sky. Instead you need a strategy for uncovering the analytics needed to help your business grow.
Research, including surveys, is the best tool you have for discovering how to move your business forward. That said, taking the same approach to all businesses related research is an ineffective strategy. You need a plan for designing research that produces the results you need. Here are four critical steps for effective survey research design.
Defining Your Goal
Priority one is determining what your end goals are so that you know who to target with your survey research design. Do you need external analytics from customers and your target market, or are the insights you need going to come from internal sources, mainly employees whose feedback can enable you to improve operations?
Granted, both internal and external research is equally important to your business, but you need a starting point, and defining your goal will help you determine where that starting point is.
You goals might also be influenced by where your business is in its growth cycle. New businesses are going to want to go deep into target market research, while those that are more established could benefit from a customer satisfaction feedback system. Mature businesses might benefit from the details found through surveys targeted toward employees and internal clients.
Establishing a Budget
Budget is critically important in research design. Some audiences are more difficult to reach, making the research process that much more costly. Establishing a budget will help you in determining what type of research you can leverage and who it should be targeted toward.
For example, focus group and target market research are often the most costly to implement. On the other hand, customer feedback and employee surveys are less costly because they don’t require extensive outreach efforts or research beforehand.
Uncover the Tools and Processes Needed for Unbiased Results
The data you acquire through research is only as effective as your survey’s ability to provide you with thorough, unbiased analytics. The goal isn’t to invest in survey research design that produces the answers you want. It’s to uncover truthful, accurate, and unbiased analytics for your business. Keep this in mind always when considering survey design best practices.
Transform Data into Actions
Finally, once you have the results of the research in your hands, what are you going to do with it? Don’t make the costly mistake of investing in research surveys only to let the analytics sit untouched. Have an actionable plan in place for leveraging what you learn through research to fuel growth for your business.
A Partner In Survey Research Design
We know how to uncover the analytics your business needs with survey design best practices. When it’s time to dive into research for your business, contact Peak Surveys to learn how we can help.