There are plenty of reasons to hire a market research firm, ranging from in-depth consumer studies to on-point competitor analyses. Learn more about what Peak Surveys can do for your business.
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What Is Mystery Shopping and How Can It Improve Your Retail Business?
If you own or manage a retail business, chances are you’ve heard of mystery shopping. Find out what it is and how can it improve your bottom line with this guide from Peak Surveys.
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Designing a Survey with Action-Oriented Results in Mind
Action Oriented Survey Results In life and in business, it’s important to have a plan, right? Would you take your family on a vacation without researching your destination?
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Designing a Survey from Start to Finish: Part 3 of 3
Designing a Survey part 3 of 3 In Designing a Survey parts 1 and 2 you learned about survey goals, survey design, question types, and scale types. Now learn about testing, sharing your data, and how to act on survey results. Test the Survey Don’t just test the survey yourself or with someone who is […]
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Designing a Survey from Start to Finish: Part 2 of 3
In the 1st part of this blog series, we shared the process of determining how to define your goal and the outcome you are hoping to achieve for business improvement. Once that goal is defined, you can delve into how to attain it through the appropriate questions.
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Designing a Survey from Start to Finish: Part 1 of 3
With all of the easily-accessible online survey tools available to you, it’s somewhat simple and cost-effective to create, send, and get results back from a survey. Much like any product or service, however, a lack of experience can have expensive — in both time and money — drawbacks.
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Feedback for Your Small Business
You’ve heard it over the phone as you sit on hold… read it on receipts tucked into your shopping bags… you’ve even seen it taped to the bulletin board next to the employee lounge. Four very (hopefully) meaningful words: “We appreciate your feedback!” In order to make sure these four words are, in fact, meaningful, […]
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DIY Survey Help
Do you remember the big DIY TV boom of the late 90s and early 2000s? All it took was a few clicks of your remote control and you could surround yourself with professional contractors and painters showing you how to “do it yourself” on all things remodeling or refinishing. It all seemed so easy, right? […]
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