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Myster Shopping - Secret Shopper

Mystery Shopping

Mystery ShopperMystery Shopping (secret shopping) research is frequently used for both an organization’s internal evaluation, as well as a tool for competitive research. Peak Surveys provides mystery shopping services along Colorado’s Front Range (Denver, Colorado Springs, Pueblo). All of our shoppers are highly screened, college educated professionals. We target higher-end products such as; home sales, auto sales, electronics, and attractions. We work with your staff to develop a customized questionnaire for shoppers based on your sales and customer services processes.

Internal evaluation

Mystery shopping is a valuable tool used to evaluate your organization as your customers view it. Although we customize your evaluation tool for your particular needs, a few common questions we frequently analyze are:

  • Are the employees performing as trained?
  • Is the level of customer service appropriate for your product or service?
  • Is your storefront clean/organized? Is it attractive and does it attract customers?
  • Is your sales technique solid?
  • Do your employees up-sell or offer options and incentives?

We use both qualitative and quantitative feedback to give you a rating, as well as share important customer perceptions.

Competitive Mystery Shops

Competitive mystery shops provide you with crucial information about your competitors; their offerings, prices, sales techniques, who they’re targeting, and the products and/or services on which they are focusing. We don’t just shop for current prices, but delve deeper into their strategies, promotions, and customer service. With this information, you will be able to capitalize on their weaknesses, learn their strengths, determine your market niche, and separate your organization from its competitors. You will obtain the edge you need to be successful in this competitive market place.