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Customer Surveys

Customer Surveys

Customer SurveysCustomer feedback provides you with the insight you need to retain your customers by exceeding their expectations. Determining what is most important to your customers and their satisfaction with your performance enables you to make educated decisions; keeping your customers satisfied and loyal. Whether you are looking for a single customer satisfaction survey, customer opinion survey, or implementing a continuous customer feedback system, we are confident we can provide for your needs.

Customer Satisfaction Survey

All customer satisfaction surveys are custom designed to reflect your organization’s needs. Our services provide the ability to reach all of your customer segments by utilizing any single delivery method or any combination of online, paper, kiosk, or phone survey. This flexibility allows for greater analysis of all of your clients perceptions.

Customer Opinion Survey

If you’re considering adding a new service or product, and wish to determine if your current customer base will utilize your new offering, the customer opinion survey is a valuable research tool; helping you make educated decisions. Learn whether the new offering will be wanted, needed, or purchased before expending development and marketing time and resources.

Customer Feedback System

A customer survey by itself is a snapshot of your customers’ perceptions at any given time. Although this is a great start, it is important to develop a customer feedback system that will keep you in touch with your customers and their changing perceptions, wants, and needs. A customer feedback system utilizes many different forms of customer feedback; continuously evaluating every aspect of your organization that reaches the customer. The continuous nature of the feedback system provides comparative data, provides a long-term look at success and failures, and provides records of both positive and negative trends.


General Survey Process

Although different survey types require different progressions, below is a general outline of the survey process.

Survey Design

We work with your key staff to design comprehensive surveys that are conducted via the web, paper, kiosk, or phone. As a result, surveys are customized to include your specific wants, needs, and goals. Peak Surveys also codes surveys to allow for segmenting the data into meaningful categories. For example, in a customer satisfaction survey you may want the data reported by geographic region, size of account, or sales representative. A market research survey may require segmentation by age or gender.

Survey Testing

Peak Surveys then tests surveys with client, customer, or employee sampling to make sure questions are clear and concise. The testing also ensures areas important to the recipient have not been omitted.

Survey Data Analysis

We then gather and slice the data into the various segments that you have chosen, such as geographic region, size of account, sales representative, gender, age, etc. The data is then compiled in a four-color, easy-to-read report. We customize your report using tables, graphs, and pie charts depending on the needs of your organization. Peak Surveys then partners with you in further analysis to apply the findings to your business, create action items and follow through with identified successes and failures.

Survey Pricing

We offer a wide range of services from consulting on an in-house survey, to a full-service customer or employee feedback system.


Sample Survey Reports

Peak Surveys personalizes reports for each client depending on their goals, needs and preferences. We can also generate reports for different departments using different graphs. For example, most accounting departments or number crunchers would rather see the numbers and statistics only, whereas the marketing or customer service departments more often request full-color visual graphics along with the top-line reporting.


Surveys Colorado Springs
View Sample Survey Reports